RF IDeas, Inc. is the leading innovator of employee badge readers for in-building authentication, computer access, and identification. In a campaign that educated electrical distributors and end users about the ways manufacturers can use RF IDeas products, TMC featured a touchscreen interactive factory floor to illustrate how RF IDeas readers and presence detection products can solve common money-wasting problems in a manufacturing facility.
The campaign resulted in 700 new sessions, 550 unique click throughs to the interactive factory floor, and produced user engagement data for the sales teams on the most popular in-factory application areas.