MMUS saw an increase in show traffic, booth visitors, and show leads from buyers inspired by new products and solutions to solve their manufacturing challenges.
Mitsubishi Materials is a manufacturer of industrial cutting tools. TMC was directed to create a differentiation and positioning plan for execution throughout the trade show season. The messaging and visual theme was incorporated into booth development, graphic panels and banners for industry-wide and market specific shows. Pre- and post-show campaigns created awareness, educated buyers and initiated sales leads.
MMUS saw an increase in show traffic, booth visitors, and show leads from buyers inspired by new products and solutions to solve their manufacturing challenges.