The ElfaMoist® AC humectant launch was AkzoNobel’s most successful product launch in recent history creating unprecedented demand, worldwide exposure, and high quality leads.
A leading supplier of specialty ingredients to the Personal Care industry, AkzoNobel retained our expertise to help launch its new skin care active, ElfaMoist® AC humectant. After the research phase, a logo, identity and messaging were developed and executed across various media to reflect the product’s unique moisturization capabilities, create brand awareness and successfully position it as an alternative to other premium ingredients currently in the marketplace.
The ElfaMoist® AC humectant launch was AkzoNobel’s most successful product launch in recent history creating unprecedented demand, worldwide exposure, and high quality leads.