Social media has quickly become an important communication tool for businesses. TMC breaks down the differences between each platform for organic use to help you decide which are the best fit for your organization and how to get the most out of your communication strategy.
Facebook is the largest network by far with 1 billion users worldwide and the ability to translate languages. You can reach whoever you’d like and increase your brand awareness through impressions and engagement.
Because of Facebook’s popularity, the only real way to be seen is boosted posts – which are paid ads.
THE SOCIAL MEDIA DARLING.
Instagram is presently the best place for unpaid social media content, mainly due to multiple media formats (feed, stories, IGTV), and less noise (fewer posts.)
Instagram instantly links up members who post similar hashtags, making your visibility tremendous with just a few simple handles. The more the merrier!
A WIDE NET
LinkedIn has 546 million registered members who are there strictly for business. Imagine the possibilities.
An equal number of men and women utilize LinkedIn, so your audience is evenly balanced. This is a great place to build repour, widen your company’s outreach, and let your good news shine.
On Twitter, 93% of people who follow small- to medium-size businesses plan to purchase from them; 69% already have. Forty characters can be extremely effective.
With more than 2 billion search inquiries a day on Twitter, its 72 million active users are looking for answers. Be sure to provide info to satisfy curious minds.
YouTube currently gets the highest engagement rate at 3.7% clicks per video despite the fact that most channels post very little content year-over-year.
The average number of views per video is about 1,500, and when coupled with like, follow, share and cross-promotional features, the potential is so much more.
Although many are quite small or niched, consider how your brand aligns with other popular platforms such as Tumblr, WhatsApp, Snapchat, Reddit, Mix (Stumble Upon), Quora, Skyrock, LiveJournal, Bubbly, Flickr, We Heart It, Influenster, Vero, TikTok, Tribe, Imgur and Vimeo.
To be effective on social media, you have to get creative. Your visual space is similar to out-of-home (i.e. outdoor billboards that are most effective using 10 words or less.) Shorter status updates outperform longer ones, so put in the extra effort to write short, yet meaningful, posts.
TMC is the premier marketing agency devoted to the marketing needs of the chemical and specialty ingredient industry. We help manufacturers and distributors market their ingredients to brands worldwide. Our expertise spans across 7 sectors, including food, pharma & life sciences, paints & coatings, beauty & personal care, agro, water treatment and HI&I. We focus on innovator companies who lead the way in creating ingredients for today’s demanding consumers.