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We are pleased to announce we have been named to BtoB's Top Agencies of 2010 list. TMC was named as a Top Small B2B Agency for 2010 by BtoB Magazine and Forbes.com. Following our 2008 and 2007 awards we believe this latest award demonstrates our ability to produce consistent, measurable, quality work.
TMC Receives 2010 Best of Crystal Lake Award
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Each year, the US Commerce Association (USCA) identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community. |
Press Release
Media Center Receives 2010 Best of Crystal Lake Award
U.S. Commerce Association’s Award Plaque Honors the Achievement
NEW YORK, NY, October 6, 2010 -- Media Center has been selected for the 2010 Best of Crystal Lake Award in the Advertising Agencies category by the U.S. Commerce Association (USCA).
The USCA "Best of Local Business" Award Program recognizes outstanding local businesses throughout the country. Each year, the USCA identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community.
Various sources of information were gathered and analyzed to choose the winners in each category. The 2010 USCA Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the USCA and data provided by third parties.
About U.S. Commerce Association (USCA)
U.S. Commerce Association (USCA) is a New York City based organization funded by local businesses operating in towns, large and small, across America. The purpose of USCA is to promote local business through public relations, marketing and advertising.
The USCA was established to recognize the best of local businesses in their community. Our organization works exclusively with local business owners, trade groups, professional associations, chambers of commerce and other business advertising and marketing groups. Our mission is to be an advocate for small and medium size businesses and business entrepreneurs across America.
SOURCE: U.S. Commerce Association
CONTACT:
U.S. Commerce Association
Email: PublicRelations@uscaaward.com
URL: http://www.uscaaward.com
TMC Named MarComm Best of the Best Award Winner
The MarCom Creative Awards, sponsored by the Association of Marketing & Communication Professionals, is an international awards competition that recognizes outstanding achievement by marketing and communication professionals. Judges look for companies whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.
The Media Center won with six out of the eight entries entered, and received the coveted MarCom platinum and gold statuettes, which are designed and individually cast by the same artisans that craft the Oscar®, Emmy® and MTV awards.
80% of female internet users have become fans of a product or brand on a social network site and 72% said they learned about a new product through social media. More than half of Facebook and Twitter users are over 35, not to mention LinkedIn.
Looking to manage your social media interaction across multiple sites?
Some helpful tools include HootSuite or TweetDeck for Twitter interaction, and Ping.fm to post updates to multiple profiles from a single interface.
2011 marks an m-commerce turning point
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Almost half of U.S. consumers are expected to own smartphones by end of 2011, which will further speed the growth of mobile shopping. Tips for winning and keeping mobile shoppers include optimizing your website for mobile or launching a separate app, maximizing the value of user-generated content and making it as easy as possible for users to solve their immediate problems. - Bazaarblog |
This is the year that tablets finally take off
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| With a new iPad and a new version of the Google Android platform in the wings, according to a Forrester Research report, projected sales of tablets will double in 2011. Also adding to tablet fever is growing use of the mobile devices as educational and healthcare tools. Forward-thinking marketers need to consider how a mobile strategy can integrate into their marketing planning. -New York Times |
Creating Ethnic Diversity... in Photoshop
We've all heard the expression "the camera never lies" but in today's Photoshop age that phrase should be followed by "just kidding."
Take a close look at the before and after images below. The client loved a stock image of a kid's band we selected for an advertising campaign. It was perfect for the "Plays Well With Others" theme we had created, but since the ad was going to run in the European and Asian markets, we needed to create ethnic diversity in the photo.
That's where Photoshop came in - we changed up not only the kids, but also fixed a situation in the original shot of the girl playing the piccolo incorrectly. So we switched out to a flute, corrected the way she was playing it, and it now looks like a custom photograph shot exclusively for our customer!
So next time you're at the supermarket checkout, take a closer look
at that magazine cover and ask yourself... is the camera really
telling the truth?
Before
After
