Exhibit Design AkzoNobel N.V. Target Audience: Formulators of household, industrial, and institutional fabric and surface cleaning products AkzoNobel Surface Chemistry, Eka and AkzoNobel Functional Chemicals all manufacture ingredients for the global household, industrial and institutional fabric and surface cleaning market. The objective was to rebrand a tradeshow exhibit and unify the three separate business units under the strong corporate brand to promote corporate name recognition, draw attention from attendees, plus tie in with a technology presentation given at the conference.