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Superior Manufacturing, Inc.
Target Audience: Facility maintenance managers, distributors and principals who currently use mats and would be interested in no-slip technology
Superior manufactures floor mats and was launching a new, revolutionary product with no-slip technology that they wanted to promote at several industry trade shows. Objective was to create exciting messaging and a visual identity that would translate well to print, direct mail and electronic direct mail, and draw visitors to their booth for a demonstration and lead generation.
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