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Lubrizol Pharmaceutical Ingredients
Target Audience: Formulators in the Nutraceutical Industry
Lubrizol Pharmaceutical Ingredients is a global producer of high performance ingredients used in both prescription and over-the-counter products. Objective was to assist them in launching their controlled-release products into the nutraceutical industry at an important trade show. We created marketing materials, including this direct mailer sent to attendees, that informed, educated and positioned them as a company with the experience and expertise that was valuable to this industry.
