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Domino Amjet, Inc.
Target Audience: Corporations and large mailing houses that purchase inkjet addressing equipment
Domino Amjet manufactures printers that ink jet addresses onto mail pieces. Objective was to create messaging that differentiated this new product from others in the market and show its competitive advantage. We used the actual printer we were promoting to print and address the mailers which helped position this product successfully. The direct mail series was part of a larger marketing campaign, but was key to its success as it garnered higher than expected responses.
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