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Make It Safer

The Lubrizol Corporation
Noveon Consumer Specialties

Target Audience: Formulators and chemists

Lubrizol manufactures high performance specialty ingredients for the Personal Care Industry. The H1N1 awareness increased demand for antibacterial products globally. Objective was to quickly develop and roll out a multi-lingual campaign (English, Spanish and Chinese) to promote ingredients that were used in antibacterial products both in household and personal care applications. |
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