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Make It Safer
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The Lubrizol Corporation
Noveon Consumer Specialties
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Target Audience: Formulators and chemists
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Lubrizol manufactures high performance specialty ingredients for the Personal Care Industry. The H1N1 awareness increased demand for antibacterial products globally. Objective was to quickly develop and roll out a multi-lingual campaign (English, Spanish and Chinese) to promote ingredients that were used in antibacterial products both in household and personal care applications.

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