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Follett Library Resources
Target Audience: Educators, librarians and eBook reader end-users
Follett Corporation provides educational tools and services to universities, schools and libraries around the country. Objective was to create an awareness campaign for the launch of their new digital reader, both to educate users on the need to transition by a certain date, and to highlight the strengths of the new reader. The campaign needed to be positive, friendly and reassuring, focusing more on the benefits of the new digital reader rather than any perceived difficulties with the transition.
Email and Poster Announcements
Website 
Banner Ads
Banner Ads
Product Documentation
