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Baxter International, Inc.
Target Audience: Nephrologists, Clinicians
Baxter is a global medical products and services company. Objective was to create awareness and educate a targeted professional audience about an innovative new drug for the Peritoneal Dialysis market.
Extraneal is a specialized glucose solution used in Peritoneal Dialysis therapy. It provides particular benefits and improved outcomes in very large patients and patients with specific comorbid conditions.
As an FDA approved drug, all marketing and promotional materials were produced in accordance with appropriate regulations and guidleines.
The launch campaign included brand identity, pre and post launch advertising, direct mail, print collateral for medical professionals, and patient education materials.
Product Identity
Direct Mail
Brochure
Advertising
